https://www.joeyshulman.com/home daily 1.0 2025-12-07 https://www.joeyshulman.com/otus-design-system daily 0.75 2021-12-02 https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/eedb5cc9-7afd-4a39-b06f-32724392a1a6/Screen%2BShot%2B2021-11-26%2Bat%2B3.24.46%2BPM.png Otus Design System https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/1592143955137-MYSIVOLBSZ7QBKN5R618/atomic-design-atomic-prototyping-elements-user-experience.png Otus Design System https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/1592068144315-MMMWM19X7OSRARF9LCZD/Group+26.png Otus Design System https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/9fcba121-2dc7-4e2b-a69d-67088280592c/Screen+Shot+2021-11-29+at+5.11.30+PM.png Otus Design System - Make it stand out Select menu master components. Using autolayout, each component can be customized based on text, state, and size. https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/fbb9d4cf-704b-495d-a1e0-e06e1dd4bf99/Screen+Shot+2021-11-29+at+5.02.48+PM.png Otus Design System - Make it stand out The final result of the button audit. Each designer can quickly find and use each individual button by specifying the button’s color, state, icon, and size. https://www.joeyshulman.com/contact daily 0.75 2021-11-26 https://www.joeyshulman.com/plans daily 0.75 2022-01-16 https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/ba7f8641-0cff-49a5-a4ca-921c04091b0c/1_ulhDCl6XA9PanBKsuRWtWw.png Progress, Monitoring & Plans - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/03d431ce-6137-4e67-8464-f9ae6bfd1618/1_odyAHKpCfmTDOoMSQzU4pw.png Progress, Monitoring & Plans - Make it stand out A small section of our original user flow. Each “swim lane” represents a different persona. https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/275c0706-dafa-430b-b13c-2c4ed0dabe3c/1_Hkbb4q0PSCm-anmBtv3SVQ.png Progress, Monitoring & Plans - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/19c5a9db-e85d-4ebf-8c16-e879dac81fb5/1_lBFkk-E69ck_KJ4560SUIA.png Progress, Monitoring & Plans - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/581fbb71-297f-4cd0-a9cc-5ce36ed591d4/1_mxaUzB_gjilg2JBjMdevzw.png Progress, Monitoring & Plans - Make it stand out Example of a Plan given to our UX Researcher. https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/89ba688b-49fb-4312-86a9-5602863f47fe/1_lpS5XjYJi94R_ZI9jkNOsQ.png Progress, Monitoring & Plans - Make it stand out An early sketch of what an early sketch of what inactive placeholder cells would look like. Our focus here was brainstorming ways to communicate to the user that the column is read-only. https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/9b12b1ae-9957-4c7a-8fbc-49689c7f0bad/1_nWBgfvID_9sj-gHKdkwljA.png Progress, Monitoring & Plans - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/264bd1ff-bedc-41be-8da9-2dab426ca33c/1_Y-j6ShaQHYvx05IwaqONuA.png Progress, Monitoring & Plans - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/f6f697b6-365d-4253-8614-adc8418658c0/1_V-7XqNNc0NOMpg8iuGCP1Q.png Progress, Monitoring & Plans - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/d983952b-7ed2-4cb2-b7e0-ab44c351a678/1_fzwDkKLmzUGRBEa0kDHw4g.png Progress, Monitoring & Plans - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/a1c7728b-ccd9-430c-a118-97f94d955d53/1_hX2tCgiZwH40nvZ1ayRThQ.png Progress, Monitoring & Plans - Make it stand out 3 examples of table iterations, focusing on the differences in column types and how to signify editable cells. https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/b293d298-a035-4ee5-b834-9af2e9dce30d/1_H2wEb1vq68tp9P3cwApaJw.png Progress, Monitoring & Plans - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/101e8cc1-0d45-4d5e-a54e-13d41380423b/Screen+Shot+2022-01-16+at+2.53.25+PM.png Progress, Monitoring & Plans - Make it stand out The Plan Creation Table prototype, used in testing with various stakeholders. https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/432fb58e-a094-4f14-b22f-02babcf314cb/1_VujK0Xon4ZaHVxB0CdYhDg.png Progress, Monitoring & Plans - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.joeyshulman.com/navigation-classes daily 0.75 2022-01-16 https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/006e5463-60c8-429d-bc50-ec7e2936b7af/Frame+4.png Navigation & Classes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/0654d372-4756-4c3e-ab94-d8c77cd9092f/Screen+Shot+2021-11-30+at+7.04.20+PM.png Navigation & Classes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/4e353ec6-26c0-4b6e-8085-022e9d7077b5/Screen+Shot+2021-11-30+at+6.57.15+PM.png Navigation & Classes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/f76c792c-445e-4e9e-864c-3fd932e42b8a/Screenshot+%284%29.png Navigation & Classes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/1b343e06-3a56-4e4e-babf-f96f18400eec/Screenshot+%285%29.png Navigation & Classes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/476ad8e9-636d-4f7d-9b9f-8e656c71b0de/Screenshot+%287%29.jpg Navigation & Classes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/d4704112-e95d-4b04-9ec6-34765857c25c/Student++Expanded.png Navigation & Classes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/99181e31-7b30-4658-a70d-1ab065c50046/dcdcqa.png Navigation & Classes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.joeyshulman.com/sltv-dashboard daily 0.75 2026-04-26 https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/0a076014-c525-4b72-9e40-784442251922/dashboardLTV.png SLTV Dashboard - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/5befe42b-9fe6-4a50-99dc-5c95fdd58c2d/legacydash.png SLTV Dashboard - Make it stand out A screenshot of our legacy dashboard. https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/6c377cfd-31b2-42e6-b8d4-c2e6e904c7aa/Frame+790.png SLTV Dashboard - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/b4e1a085-51c4-4e4f-816e-4c6672327869/Frame+791.png SLTV Dashboard - Make it stand out Initial attempts at both variants of data cards. At this stage, it was clear that I needed to cut down on the amount of widgets, and better organize the information. https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/80b7362f-75c4-45a0-b28d-330e138a790a/Screen+Shot+2022-06-28+at+4.26.45+PM.png SLTV Dashboard - Make it stand out Experimentation for data card layouts on the dashboard. https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/5cecbb75-8599-4623-9e1c-d643dfa98563/Card+experimentation.png SLTV Dashboard - Make it stand out A selection of iterations on the data card. The final version can be seen on the right. https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/42d38620-4178-4299-b128-590489fb2cf3/cards.png SLTV Dashboard - Make it stand out The final data card grid on the dashboard. https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/8d1b3e29-f1e7-4ff2-b486-8c71ffa56841/future.png SLTV Dashboard - Make it stand out A flow for a future iteration of the Data Card https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/0a076014-c525-4b72-9e40-784442251922/dashboardLTV.png SLTV Dashboard - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.joeyshulman.com/message-planner daily 0.75 2026-04-26 https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/52bdfc68-4dfc-4724-99db-192787854fdb/cal.png Message Planner - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/a5614eb9-4a20-4648-a2b7-db7c74fdb01a/Screen+Shot+2022-07-01+at+9.29.00+AM.png Message Planner - Make it stand out Examples of our competitive analyses. Here, we compared planning and calendar tools from Attentive and SMSbump. https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/02873f29-9551-41c9-ad56-39df3e9a7bee/clickup.png Message Planner - Make it stand out A screenshot from our customer calls from an agency client using ClickUp. Here, they organize both their SMS and email campaigns into one large spreadsheet to strategize and plan their marketing strategy. https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/9f3f1f60-5ef6-4feb-9083-b7111e5ab19c/Screen+Shot+2022-07-01+at+11.32.06+AM.png Message Planner - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/e49e3b9e-3665-4656-a98e-0d0c427d6590/Screen+Shot+2022-07-01+at+11.32.13+AM.png Message Planner - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/63715ea4-3f31-4dbc-a575-964a8c91111c/Screen+Shot+2022-07-01+at+11.32.27+AM.png Message Planner - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/1720c85a-9d41-4742-873a-207e40535f05/PSKL.png Message Planner - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/e75c3e0e-8062-4834-987e-09087f6f5d0e/early+cal.png Message Planner - Make it stand out In reality, campaign titles are much longer than the examples I used above. https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/27b4c1ba-abc5-49b7-ae82-d004cad0d15c/Group+813.png Message Planner - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/17060336-e39f-447f-9784-c4b7cb51c11a/Frame+890.png Message Planner - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/822aa169-580a-40a6-bd27-e8c2eae11d42/PS+%2B+Klavio.png Message Planner - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/b72c7c42-a7ff-4f7b-a8ab-f29efb65222c/Frame+898.png Message Planner - Make it stand out The introduction of the calendar provided the ability to signify future events on the calendar and add new interactions to adjust the contents of the list. https://www.joeyshulman.com/about daily 0.75 2024-07-06 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847904871-IJY33BXSJQA0OIFROI1H/image-asset.jpeg https://www.joeyshulman.com/work-1 daily 0.75 2025-12-06 https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/1656366860830-XG9LFCRYPU9JWIQ1FG10/dashboardLTV.png Work https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/1656367182824-UFIQ35IHST1NA7DBLAXA/pspaylarge.png Work https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/1656367450739-134RH0XGZOSSDXUB3KLM/cal.png Work https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/1656367981054-EJ4KPY8867G4ENVIHKJM/plans.png Work https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/1656368139792-OGZ4VIHEQRS4SCIQABXS/ODS.png Work https://images.squarespace-cdn.com/content/v1/5ebcbba591b2fb07f2af65b2/1656368552163-SCKX3CO8SCKX3LJ5F7KY/Navs.png Work